BLOGS

Position your company as the expert on topics related to healthcare, wellness, longevity, or whatever else drives your business by having us create weekly, bi-weekly, or monthly blog posts. These posts can highlight staff members, services, and community service efforts while helping you build a valuable subscriber list.

web content

Root Words can service all your website needs. Whether you’re looking to create a site from scratch or optimize an existing one, we offer the following services:

WEBSITE ASSESSMENT

A page-by-page, top-to-bottom review of all the content on your site.

• What's working in terms of furthering your message?

• What needs improvement?

• What's missing?

• Is the user experience as good as it can be?

LANDING PAGE/ABOUT US

You never get a second chance to make a first impression, so let us create a landing page that emphasizes what sets your brand apart. And while we're at it, we'll also help sharpen your mission statement and drill down to find the extraordinary in your brand’s story.

Employee profiles

What makes your employees special? We'll draft profiles that highlight each individual’s contribution, highlighting their skills, passions, and favorite pastimes.

feature articles

Whether you choose to highlight corporate initiatives or your company's community service efforts, let us report and write articles that show your commitment to customers and community.

service articles

Who is your target customer, and how can they benefit from the products or services your company offers? The variety of written, video, and social content that are team will produce on your behalf will include a mix of evergreen explainers and more timely pieces that aim to inform, entertain, and inspire potential customers or clients.

Social media content

Your office intern may be a posting wiz, but does she know how to speak to your audience in a way that's consistent with your brand's voice and tone across all available channels? We can evaluate your messaging across all platforms and create posts with a consistent, distinct voice that reflects your brand. Whether you're looking to go full-force on Facebook, condense your message on X, or demonstrate your thought leadership on LinkedIn, we'll help you turn users into fans, fans into customers, and customers into brand advocates with relevant, engaging content across multiple platforms.

 video scripts

Words are great, but sometimes people just want to sit back and watch a video. ( A whopping 85 percent of Facebook users don't even turn on the sound!) So, let us tell your brand's story with a dash of visual panache. Whether you want to communicate with consumers through a how-to, a product or service explainer, or a video showcasing your team's talent, we'll create a script that's both memorable and actionable.  We'll also help you decide where the one-off or video series should "live" (your website, TikTok, Instagram Reels, YouTube, or any combination of those channels). Once we turn your vision into a script, we can also set you up with fantastic directors and crew members, too.

 event scripts/
 TALENT RECRUITMENT

If your brand has discovered what a powerful revenue generator events, award ceremonies, and webinars can be, let us put words in everyone's mouths. We can also help recruit first-rate speakers and presenters, and create scripts for the event.

 book proposals/
 E-BOOKS

Is your company's helmer a thought leader who has enough material for a series of books but can't find the time to write even one? We can help crystallize his or her ideas into a shoppable proposal—or ghostwrite an e-book that can be sold on your company website.

E-NEWSLETTERS

 Keep the ideas (and the conversation) flowing. Have us create a weekly or monthly e-newsletter that reflects your brand's vision and values while providing loads of tips and takeaways. There's no better way to grow your mailing list and keep your followers engaged with your brand philosophy.